5 Principles Of Effective Logo Design
As mentioned, a good logo is distinctive, appropriate, practical, graphic and simple in form, and it conveys the owner’s intended message. You should follow the five principles below to ensure that your design meets all of these criteria:
Simplicity makes a logo design easily recognizable, versatile and memorable. Good logos feature something unexpected or unique, without being “overdrawn.”
Following closely on this principle of simplicity is that of memorability. An effective logo design should be memorable, which is achieved by keeping it simple yet appropriate.